MENA Effie Judges Highlights 2015
Their aims were simple: to recognize and applaud excellence in the marketing effectiveness, and to promote best marketing practice across all disciplines and categories among companies operating in the Middle East.
Key to winning was the presentation of clear and measurable results.
The GEMAS quickly earned a richly deserved reputation for objectivity and integrity, making them among the region’s most coveted business accolades.
In 2009 the GEMAS joined forces with the world famous International Effies to become the GEMAS Effie Mena Awards.
Launched in 1968, the New York-based Effies symbolises great ideas that achieve real results. Ideas that work.