About Diomond

The Diamond of Business Awards began life as the EFMD Effectiveness in the Marketing Awards – the EFMD – back in 2004.

Their aims were simple: to recognize and applaud excellence in the marketing effectiveness, and to promote best marketing practice across all disciplines and categories among companies operating in the Middle East.

Key to winning was the presentation of clear and measurable results.

The EFMD quickly earned a richly deserved reputation for objectivity and integrity, making them among the region’s most coveted business accolades.

Today, the Diamond has evolved into the most prestigious of all professional marketing awards. They continually raise the bar for marketing excellence through the Global Diamond, Euro Diamond, Diamond Asia Pacific and more than 40 national Diamond programs, including what are now called the Mena Effie Awards and, recently launched Effie Effectiveness Index.

What is EFMD?

  • -An international not-for-profit membership organization, based in Brussels, Belgium.
  • Over 860 member organizations from academia, business, public service and consultancy in 84 countries.
  • - A unique forum for information, research, networking and debate on innovation and best practice in management development.
  • - Recognized globally as an accreditation body of quality in management education with established accreditation services for business schools and business school programs, corporate universities and technology-enhanced learning program’s.